Placement standards
- Advertising and sponsored placements appear after the core value of the page has been delivered — never above a diagnostic result.
- Sponsored cards are visually distinct from editorial content and labelled clearly.
- Ads must not impersonate platform UI, results, or governance content.
Content standards
- No deceptive, scam, predatory, or unsafe advertisers.
- No advertising in security, abuse, or correction flows.
- No advertising in legal or governance pages.
Privacy posture
- GPC and DNT signals are respected for advertising features.
- Cookie controls are honoured per the Cookie Policy.
- No proprietary cross-site tracking driven by CheckItNowTools.
Independence
Advertising and sponsorship revenue does not influence technical analysis or editorial verdicts. Partners cannot purchase a higher reputation result, suppress a finding, or remove a competitor from recommendations.
Last reviewed: June 2026.